Color harmony, often referred to as the “measure of aesthetics,”[11] examines which color combinations are harmonious and pleasing to the eye and which color combinations are not. [9] Color harmony is a major concern for designers, as colors always exist in the presence of other colors in form or space. [11] A line can also be implicit, i.e. proposed by the formation of an invisible connection between other elements. In the Interaction Design Foundation logo, for example, the words “Interaction Design Foundation” connect around the tree to create an implicit semicircular line. In visual design, form is described as how an artist arranges elements throughout a composition. [6] It can also be described as any three-dimensional object. The shape can be measured from top to bottom (height), from side to side (width) and from back to front (depth). Form is also defined by light and dark. It can be defined by the presence of shadows on the surfaces or surfaces of an object.

There are two types of shapes, geometric (artificial) and natural (organic form). The shape can be created by combining two or more shapes. It can be enhanced by tone, texture or color. It can be illustrated or built. When designing websites, we can use a grid to achieve a sense of unity, because the elements organized in a grid follow an orderly arrangement. However, we need to bring some variety to our work to find a balance between boring and chaotic design. A product of satisfactory design is often accompanied by a successful color palette. Over time, color design tools with the function of generating color schemes have been developed to make color harmonization easier for designers. [12] Here we introduce you to the elements of visual design: line, shape, negative/white space, volume, value, color, and texture.

While a thorough review of each element isn`t usually necessary in your day-to-day work as a designer, design principles – how to place elements together to create pages and app screens in the best possible way – play a crucial role in your role. Learning to achieve unity, form, hierarchy, balance, contrast, scale, dominance and similarity will reward you again and again. Here, we will also show you how to place these indispensable visual elements to achieve maximum impact. So let`s get started. According to Alex White, author of The Elements of Graphic Design, achieving visual unity is a primary goal of graphic design. If all the elements match, a design is considered uniform. No part is considered more important than the entire design. A good balance between unity and diversity must be established to avoid a chaotic or lifeless conception. [10] Lines are lines that connect two points and are the most fundamental element of visual design. We can use them to create shapes, and if we repeat them, we can create patterns that create textures. The elements of visual design form the basic elements of a product.

While we, as visual designers, don`t really need to look at every element of our daily work, design principles – how to mesh elements together to create pages and application screens in the best possible way – play a crucial role in what we do. Learning to achieve unity, form, hierarchy, balance, contrast, scale, dominance and similarity will be extremely useful when working in visual design. .